Mikhail Chulin's profile

Packaging for DRCH

The HOUSE OF THE RUSSIAN TEA PARTY 
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it's natural sweets telling
about the traditional tastes of the garden city of Suzdal

Someone brings magnets and postcards from their travels, while someone else brings endless stories and lots of photos. The House of Russian Tea Drinking (DRCH) provides travelers of all ages with a collection of memorable experiences that will extend the joy of their trip, warm them up with memories, and tell their loved ones more than mere words.

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My task was to create a new confectionery brand for the city of Suzdal, Russia. When designing the packaging, we were inspired by the Fortnum & Mason brand and tried to convey its atmosphere, while also moving away from some of their ideas about what elements should be included on the package to attract customers' attention.

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The development of the packaging included the selection of color and its interaction with gold embossing, the development of patterns and cutting elements.

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   cherry fig   
   black currant marshmallows   
   botanical illustration, pattern and cutting  
   black currant marshmallows   
Wild berry marmalade, fruit fudge, cranberry pastille
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An additional task was to develop a packaging design for the celebration of the millennium of the city of Suzdal (year of foundation 1024). Highlighting the illustration on the packaging with silhouettes of churches that are located in the city.
   Assorted marshmallows   
   large set No. 1   
   large set No. 2   
   assorted figs   
   illustration and pattern   
•   Sbiten   
Has special taste qualities and useful properties, thanks to the honey and herbs included in its composition. Sbiten is versatile — in addition to making a health drink, it can be added to 
a sauce or marinade.
I hope you will be able to visit the city of Suzdal in the near future.
•   THANK YOU  
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Packaging for DRCH
Russia, Moscow 2024

Packaging for DRCH
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Packaging for DRCH

The task was to create a new brand of confectionery for the city of Suzdal, during the development they were inspired by the Fortnum & Mason bran Read More

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